This Privacy Policy explains how storebuilder.ai ("storebuilder.ai", "we", "us" or "our") handles personal information when you visit storebuilder.ai, use our store builder at app.storebuilder.ai, or contact us (together, the "Services"). If you have any questions, email us at support@storebuilder.ai.
1. Information we collect
Information you give us
- Store choices. The product categories, theme and products you pick while building a store.
- Payment information. If you buy a paid theme or start a paid plan, your card is processed by our payment provider, Stripe. We do not see or store your full card number. Stripe shares limited details with us, such as the card brand, the last four digits, the expiry date and the payment status.
- Contact details. Your email address and anything else you include when you email us or reply to our emails.
Information we receive from Shopify
Your store is created on Shopify. When you claim it, you sign in to or create a Shopify account directly with Shopify. Shopify then shares store details with us, such as your store's address (URL), its claim and plan status, and the email address of the account that claimed it, so we can finish setting up your store and tell you when it is ready. Shopify's own handling of your information is covered by Shopify's Privacy Policy.
Information collected automatically
- Session identifier. Our store builder does not use accounts or passwords. Instead it saves a random visitor ID in your browser (in local storage and a cookie), so you can come back to the same store and are never charged twice for the same purchase.
- Device and usage data. Your IP address, browser and device type, pages you view, the website that sent you to us and the ad you clicked (if any), plus basic logs of how the Services are used.
2. How we use your information
- To build your store, show you a preview, and apply your theme, products and content once you claim it.
- To process payments, prevent duplicate charges and fraud, and keep records we are required to keep.
- To send service emails about your store, your purchases and your plan.
- To answer your questions and provide support.
- To measure and improve our website, our store builder and our advertising.
- To send you tips and offers by email, where the law allows it. You can unsubscribe at any time using the link in every marketing email.
- To protect our users and the Services, enforce our Terms of Service, and meet our legal obligations.
We use AI tools to write store content such as product descriptions and page text. We send these tools the store details needed for that, such as your niche and product information. We do not send them your payment details.
3. Legal bases (EEA and UK visitors)
If you are in the European Economic Area or the United Kingdom, we process your information on these grounds:
- Contract. To provide the Services you ask for, such as building your store and processing your payment.
- Legitimate interests. To keep the Services secure, prevent fraud, understand how they are used and improve them.
- Consent. For non-essential cookies and marketing emails where consent is required. You can withdraw your consent at any time.
- Legal obligation. To keep tax and accounting records and respond to lawful requests.
4. Who we share it with
We do not sell your personal information. We share it only with:
- Shopify, which hosts your store and handles your Shopify account and plan.
- Service providers who work for us under contract: website and app hosting (including Webflow), payment processing (Stripe), email delivery, analytics (Google Analytics), customer support tools and AI content tools.
- Our product-sourcing partner, when you connect it to your store so it can add products and fulfil orders.
- Advertising partners such as Google and Meta, which may receive information about your visit (for example, that you came from an ad and started building a store) so we can measure how our ads perform.
- Authorities or others when the law requires it, or when needed to protect our rights, users or the public.
- A buyer or successor if we are involved in a merger, acquisition or sale of assets. This policy would continue to apply to your information.
5. Cookies and analytics
We use a small number of cookies and similar technologies:
- Essential. They keep your store-building session working, for example the visitor ID described above.
- Analytics. Google Analytics helps us understand how visitors use our website. You can learn more in how Google uses information from sites that use its services, or install the Google Analytics opt-out browser add-on.
- Advertising. Google and Meta may use tags or pixels to measure the results of our ads. You can control ad personalisation in your Google and Meta settings.
You can also block or delete cookies in your browser settings. If you delete the storebuilder.ai visitor ID, the store builder will no longer recognise your earlier session.
6. How long we keep it
We keep personal information only as long as we need it for the purposes above. For example, unused store-building sessions are deleted after a long period of inactivity. We keep payment and tax records for as long as the law requires, and support emails for as long as needed to help you. After that, we delete or anonymise the information.
7. Security
We use reasonable technical and organisational measures to protect your information, including encryption in transit (HTTPS) and access controls. Card payments are handled by Stripe, which is certified to PCI DSS Level 1. No system is completely secure, so we cannot guarantee absolute security.
8. International transfers
We and our service providers may process your information in countries other than your own, including the United States. Where the law requires it, we use appropriate safeguards for these transfers, such as the European Commission's Standard Contractual Clauses.
9. Your rights and choices
Depending on where you live, you may have the right to:
- access the personal information we hold about you and get a copy of it;
- correct information that is wrong or incomplete;
- ask us to delete your information;
- object to or restrict certain processing, including direct marketing;
- withdraw consent where we rely on it; and
- complain to your local data protection authority.
California residents have the right to know what personal information we collect and how we use it, to access, correct and delete it, to opt out of the "sale" or "sharing" of personal information for cross-context behavioural advertising, and not to be treated differently for using these rights. We do not sell personal information. To opt out of ad measurement sharing, use the ad settings linked in section 5 or email us.
To use any of these rights, email support@storebuilder.ai. We may need to confirm your identity first. We aim to reply within 30 days. Using these rights is free, unless a request is clearly unfounded or excessive.
10. Children
The Services are not for anyone under 18, and we do not knowingly collect personal information from children. If you believe a child has given us personal information, contact us and we will delete it.
11. Changes to this policy
We may update this policy from time to time. We will change the "Last updated" date at the top, and if a change is significant we will tell you on our website or by email.
12. Contact us
For any privacy question or request, email support@storebuilder.ai or visit our Contact page.