Shoppers ask “will it fit” and “when will it arrive” at all hours. A good AI assistant answers from your own pages, in your voice, and hands tricky chats to you. Here’s how to set one up the right way.
Hi, my dog is 22 lbs and his chest is 19 inches. Small or medium?
For this harness, chest size is the one that matters, so thanks for measuring. A 19 inch chest sits right in our Medium, which fits 17 to 22 inches. The straps also adjust if he fills out a bit. Want the size chart with photos of where to measure?
No that's ok. If I order today when would I get it? I'm in Ohio.
Our shipping page says US orders arrive in 3 to 7 business days. You'll get a tracking link by email once it ships. I can't promise an exact day, but if it hasn't turned up within 7 business days, reply to that email and someone on the team will look into it.
Most chats on a small store are the same handful of questions. These are the ones an assistant can take off your plate.



Matches a shopper’s measurements to your size chart and says which size, with the reason.
Quotes your shipping policy word for word, without inventing dates you can’t keep.
Explains your returns window and the quickest way to swap a size.
Materials, care, what’s in the box. Only facts that are already on your product page.
The first assistant reads the size chart and the shipping page. The second makes things up to sound helpful, and that turns into refunds and angry emails.
Hi, my dog is 22 lbs and his chest is 19 inches. Small or medium?
For this harness, chest size is the one that matters, so thanks for measuring. A 19 inch chest sits right in our Medium, which fits 17 to 22 inches. The straps also adjust if he fills out a bit. Want the size chart with photos of where to measure?
Hi, my dog is 22 lbs and his chest is 19 inches. Small or medium?
Great choice. Our premium harness is perfect for dogs of all sizes and loved by thousands of happy customers. Medium should work great for your pup.
It can only answer from what your store already says. That’s why stores built by storebuilder.ai start with a head start: the FAQ, policies and product descriptions are already written.




You don’t need a developer. Shopify has built-in chat, and the Shopify App Store has AI chat apps that read your store content.
Make sure every question in the list above has an answer on your site. That’s the real work.
Turn on a chat tool, point it at your pages and tell it what it must never promise.
Ask it awkward questions before your shoppers do. Fix the pages it gets wrong.
Copy this into your chat tool’s instructions box, then change the store name and email.

You are the store assistant for Paws and Co, an online store selling dog walking gear. Answer only from the product pages, size charts, shipping policy, returns policy and FAQ you have been given. Keep every reply under 60 words, friendly and plain, with no hype. If the answer is not in those sources, say you are not sure and share this contact email: [your support email]. Never promise delivery dates, discounts or refunds beyond what the policies say. Never give medical or veterinary advice. If a shopper is upset or asks for a person, offer to pass them to the team straight away. If anyone asks, say clearly that you are an automated assistant.
Not at the start. If you only get a few questions a week, answering them yourself is quicker and shows you what your pages are missing. Add chat once the same questions keep coming back.
An old-style chatbot follows fixed scripts and buttons. An AI assistant writes its own replies from your store content, which feels more natural but needs testing, because it can also get things wrong.
Yes. It can sound certain and still be wrong, especially about delivery dates and product details. Limit it to your own pages, test it with tricky questions and always offer a way to reach a person.
Yes. Label the chat clearly as automated. Shoppers will forgive a helpful tool, but they don't forgive one that pretends to be a person.
No. It builds the store, including the FAQ and policy pages an assistant would rely on. You can add a chat app from the Shopify App Store whenever you're ready.
Product details, sizing, shipping times and return rules, all taken from your own pages. Keep it away from refunds, order changes and anything to do with money. Those should come to you.
Install a chat app from the Shopify App Store. Many add the chat bubble to your theme for you. Then give it your FAQ, shipping and returns pages, and test it with ten questions a real customer would ask. Wherever it gets confused, fix the page, not just the bot.
Whether it answers only from your store content, whether it hands over to a person cleanly, and whether you can read every conversation afterwards. Test it on your hardest questions first, like "will this arrive before Friday".
Not necessarily. Quick email replies are plenty for most new stores. Live chat earns its place when people hesitate on the product page, say asking about sizing right before they buy. Shopify Inbox is an easy way to try it.
Your free store comes with an FAQ, policies and product descriptions, the exact pages an AI assistant needs to read.
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