No buying a domain, no DNS settings, no waiting for things to connect. Your store goes live at its own short address, with SSL switched on.



| myshopify.com address | Your .store domain | |
|---|---|---|
| How it looks | pawlane-7.myshopify.com | pawlane.store |
| Easy to say out loud | Not really | Yes |
| Fits on packaging and in a bio | Barely | Easily |
| Looks like a real brand | Looks like a test store | Yes |
| Secure padlock (SSL) | Yes | Yes |
| Cost in year one | Free | Free with storebuilder.ai |
A .store domain that matches your store name.
It’s pointed at your Shopify store and secured with SSL.
Put it in your bio, your ads and on your packaging.
Our free name generator gives you 20 ideas, each with a matching .store domain to check.
Yes, a .store domain is free for the first year with every store. After that you can renew it or switch to another domain.
A web address ending in .store, like pawlane.store. It tells people it’s a shop before they even click.
Yes. The padlock shows from day one.
Yes. Connect it in Shopify under Settings, then Domains.
Nothing technically. It just looks temporary, and it’s harder to remember or say out loud.
Most routes cost money, whether you buy through Shopify's domain settings or a registrar. storebuilder.ai includes a .store domain free for the first year, already connected with SSL when your store is built. After that year you renew it like any other domain.
No. Google doesn't rank a site lower because of how its address ends. Your content, page speed and who links to you matter far more. And a .store ending tells visitors straight away that it's a shop.
In your Shopify admin, go to Settings > Domains and choose to connect an existing domain. Shopify shows the DNS records to add at your registrar, usually an A record and a CNAME for www. It can take a few hours, sometimes longer, to start working. Then set it as your primary domain so the myshopify address redirects to it.
Ideally, yes, because people type what they remember. If the exact match is taken, add a short word like "shop" or try another ending rather than a weird spelling. Avoid numbers and hyphens. If the name itself is the problem, try our store name generator.
100% FREE to build. No technical work. A Shopify store that is yours from day one.
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